The last question to ask yourself before buying paint (scroll down to see the other issues you should consider) is whether you find the room unpleasantly dark during the day. If the windows in the room face north or if you live under a canopy of trees, the wrong wall paint may not do well in dim light. You can help keep your electrical bill down by choosing a pale (lots of white in the formula) hue and one from the red, yellow, or orange families like in the first example on the right. This will make the room brighter/warmer during the day in spite of the lack of light. If you prefer cooler colors, choose a pale one that has warm undertones. In the second example I illustrated, I choose a blue-violet which is warmer than a blue-green. It's critical to test your paint on the actual walls before committing.
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